Growth, AEO/SEO
Ramp
Jan 2026 – Present
Product & Growth Leader
Los Angeles, CA

A technical & entrepreneurial player/coach with deep experience in product management, engineering, design, analytics, and marketing. I've worked across many industries and company structures (B2C, B2B, SAAS, social networks, marketplaces, publishers, fintech, proptech, and ecommerce). That experience helps me adapt quickly to trends and analyze problems resulting in solutions that are both simple and unexpected.
While I've built and mentored many teams along the way, I love participating in the building process firsthand. I enjoy thinking through the 1st principles and JTBD to identify core customer problems; then writing the SQL to pull the data to inform the hypothesis of solution. I especially enjoy working alongside the engineering team to bring the solutions to life so they can be vetted or tested with customers.
My forte is in product and growth. I've helped sites and brands like Pinterest, Tripadvisor, Uber, Condé Nast, Realtor, Rent.com, Cars.com, Edmunds.com, Snapchat, SPIN.com, and VIBE.com.
Ramp
Jan 2026 – Present
Andreessen Horowitz
Jan 2023 – Jan 2026
PayPal
Jun 2020 – Jan 2023
Leading core product teams in omni-channel commerce, mobile app development, and integration of PayPal B2B2C fintech offerings. Led product growth teams in experimentation, onboarding, martech integrations, and customer journey acquisition + retention.
Growth Gauge
Apr 2014 – Present
Advising large enterprises, multi-national companies, and startups alike to scale growth strategy, product, and analytics. Consulting internationally in Hong Kong, UAE, Lebanon, and other regions. Clients include Cars.com, Condé Nast, Clutter, Dollar Shave Club, Dubizzle, Pinterest, Rent.com, TripAdvisor, and Uber.
Startup UCLA
May 2012 – Present
Giving back to the community by advising and mentoring early-stage startups with examples from experiences, strategies, and tactics around Product Growth, Product Management, and Growth Marketing.
Mucker Capital
Mar 2012 – Present
Advising and mentoring early-stage startups on Product Growth, Product Management, and Growth Marketing.
B.S. Cognitive Science
Specialization in Human Computer Interaction (HCI)
1997 – 2002
eTail (West + Connect) · SMX (Advanced + West) · G50 Summit/SEOktoberfest · PubCon · MediaPost Search Insider Summit · Media Leaders Digital Growth Summit · Impact Hub Dubai
2x SEO World Champion — G50 Summit/SEOktoberfest (2024, 2025)